Episode Description:
This week Briar had the opportunity to chat with fellow business owner Amanda Gustafson. They discuss the idea of simplifying and aligning, delegating effectively and experimenting with confidence. Briar even shares a bit about the origin story of our studio!

Key Points Discussed:

1. A Unique Path to Success
   Amanda Gustafson’s career journey is anything but ordinary. Starting with a physics degree, she ventured into touring children’s theater, became a university math teacher, pursued psychology, and eventually found her passion in business systems and consulting. This diverse background laid the groundwork for her expertise in helping small businesses thrive.

2. The Power of the Clockwork System
   Amanda shares her love for the Clockwork system, particularly the "Align" phase. This step helps businesses identify what makes them unique and enables leaders to focus on their strengths. Amanda’s favorite quote, "It’s hard to see the label on the bottle from the inside," captures the challenge business owners face in defining their uniqueness.

3. A Personal Connection to Systems
   Amanda emphasizes the importance of systems in her work, helping businesses extract processes from individuals' heads and onto paper. This approach ensures sustainability and scalability, especially crucial for family-run businesses transitioning between generations.

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